Astronauts are fucking heroes because there aren’t many other descriptors you can use to discuss men who willingly allow themselves to be sent screaming into the upper atmosphere strapped to billions of dollars worth of bleeding edge technology built by the lowest bidder. Not that space travel is without it downsides. We mean, just ask Alan Shepard a man whose historic first trip to space was marred by the fact he literally smelled like piss.
Willy Wonka & The Chocolate Factory is, ostensibly, a feel-good movie about a young boy who enters a competition to win 100 tons of candy and ends up being charged with the care of 1400 tiny orange men. Despite the overtly saccharine nature of the film and it’s plot, there’s a subtle but nonetheless ever-present air of foreboding about it. Most of which is the result of actor Gene Wilder insisting that nothing about the film be what it seems.
Befitting the bumbling nature of the character, the success of Mr. Bean is oxymoronic in that the humour of his eponymous show is quintessentially British whilst simultaneously having quite literally, worldwide appeal. Something that, while surprising to industry analysts and experts, was wholly expected by actor Rowan Atkinson who tested the character’s appeal in front of a crowd full of people who couldn’t understand anything he said.
Product placement is the movie-making equivalent of seasoning in that it requires finesse and skill to be added to something to avoid it becoming the only thing you notice when consuming what it has been added to. Unlike seasoning though it can be removed without ruining everything, as Reebok learned when their product placement was excised wholesale from the film Jerry Maguire.
As a company the Apple Corporation boast some of the most, shall we say, impassioned fans and it wields more power and influence than a Jedi with a gun. None of which helped the company in 2014 when it sunk millions into an advertising campaign that ended up selling a frankly embarrassing number of U2 albums.